Lattafa
Lattafa is an iconic perfume brand established in 1980 in Dubai by Sheikh Shahid Ahmad and Shoaib Iqbal. The brand draws its inspiration from the rich Arab and oriental culture, aiming to capture the authentic essence of the Orient through luxurious and refined fragrances. The name Lattafa, meaning "soft" and "pleasant" in Arabic, perfectly reflects the spirit of the brand.
With a family heritage passed down through generations, Lattafa successfully combines ancient traditions with modernity in its perfume creations. It offers a wide range of fragrances for men, women, and unisex, known for their exceptional quality and long-lasting wear. Perfumes like Oud Mood and Raghba exemplify the brand’s excellence, blending woody, spicy, and sweet notes for a unique olfactory journey.
Today, Lattafa is an international ambassador of the Arab olfactory heritage, with its perfumes distributed in over 60 countries. The brand remains true to its vision of offering fragrances that tell a story, mixing elegance, mystery, and authenticity while making luxury accessible.
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